AI is shaping your industry.

Are you ready to lead in the age of digital replicas?


We help creative execs, managers and agents make smart decisions about digital replicas — with legal clarity and industry insight.

Replique is your specialist advisory team on AI and digital replicas

Dr Mathilde and Sam Radclyffe bring deep legal expertise and frontline industry experience to help you handle digital replicas in negotiations and creative partnerships.


Who we’ve helped

Digital replicas and AI can feel technical, complex, and beyond the standard skill set of most professionals.

You’re not alone if you’ve been avoiding the topic.

Even senior execs and agents tell us:

I know I should be across this — but where do I start?
The tech moves so fast — it’s easier to wait.
I don’t want to say the wrong thing to my team or my talent.

We get it. We exist to fix this.

That’s why we keep things simple, strategic and judgement-free.

You don’t have to be an expert. You just need to lead — and we’ll show you where to start.

we help you

  • understand what’s at stake in AI and replica deals

  • protect your talent’s voice, likeness, and IP

  • train your team to lead AI conversations

  • update contracts, strategy and client comms

  • build a confident position on AI and digital replicas


We bridge the legal, the creative, and the practical.

Mathilde advised UNESCO, the UK Parliament, ElevenLabs and Equity on digital likeness, AI regulation, and strategy.

Sam’s career spans talent representation, production, and rights management in the UK and US.

Together, we bring clarity, credibility and calm to this fast-moving space.

More organisations we’ve helped


Let’s talk.

Book your discovery call or invite us to give a workshop to your team.

mathilde@workwithreplique.com

Dr Mathilde Pavis

Sam Radclyffe

sam@workwithreplique.com